The essence of competitive sailing is efficiency and balance. The complexity and order of rigging and trimming is an exercise in constant control and effective technical precision. Balancing this is the simplicity of a boat powered by the wind alone.

Proper Course & Co. understands this balance and embraces the need for the adaptability necessitated by life on the water.

Inspired by sailing, and the duality of these extremes, Proper Course & Co. combines sport, technical performance, and exacting design with luxury, leisure and culture to create functional and purposeful footwear, wrapped in an aspirational lifestyle-performance story.

“Like a modern racing yacht, products are designed to present a balance between technical complexity, function and stark simplicity, mixed with a dose of
luxury.”