According to the Sailing Rules of Racing, The Proper Course is defined as the best course a boat would take to finish first in the absence of other boats. When encountering another boat The Proper Course is used to define right of way.

We at The Proper Course are always looking to find the best course, and finish first.

Here are some others we believe are on The Proper Course –

aetherapparel.com
rapha.cc
outlier.cc
hufnagelcycles.com
herschelsupply.com
wally.com
tsovet.com
randolphusa.com
skora.com